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Latest Blogs

  • 3 Ways an Online Community Supplements Your Social Media Strategy
    Imagine for a second, the difference in your communication style when in the middle of a crowded restaurant with a large table of distracted people vs when you are part of a small focus group in a conference room where you can hear yourself think. Which is most similar to how you communicate with your customers?
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  • The Ultimate Profile: Truly Understanding Your Customer
    Why is the profile so important?  More than just demographics, the profile can help you better understand your audience, it can help people find each other, it can be used to connect the dots between people and content, customers and products, prospects and the right advocate or promoter.  Finally, it gives you...
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  • Why Is Improving Customer Experience (CX) Urgently Essential for Your Business?
    There is a strong correlation between Customer Retention and a positive Customer Experience, and an even more direct correlation between Customer Churn and a negative experience.
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