Let me introduce you to Don. An effective executive and owner of one of the largest and well known organizations in his industry. Don is an engaged executive and does not hesitate to engage directly with his customers. Don’s day is always full of activity so when Don uses tools, he wants those tools to be simple and effective.
Don’s organization is one of WorkOutLoud’s customers and delivers a branded, private community to his customers. Don had something he wanted to share with the entire customer base. Previously, Don’s team sent out an email communication using a popular outbound email tool. He wanted to share this communication.
Enter: Auto Follow and Announcements
Don’s customer community was implemented with an “announcement” group that was also set to be “Auto Followed”. This means that the system knows that this group is special and will treat messages set to a broadcast level of "Announcement" a little differently.
At this point Don’s message was placed on all community members news feed and notifications page available on both the web and mobile. In addition, a visually rich email notification was sent along with the links and communication to each member of his community.
Don's working out loud... are you ready to #WorkOutLoud?
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